7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are

all keen on gaining top search engine placements through search engine optimization.

Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.

1. Cannot Get Indexed by Search Engines, Really?

A garment ERP software solution provider came to me and asked a question: “I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me

my domain got banned. What can I do?”

Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company’s domain name is no longer found in Google. Their domain got banned only.

To help them find out their real problems, I found the following in search engines:

a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying

Title Tag in the search result, search engine displays their domain name only.

b. Only 1 page is being indexed.

What’s the problem then?

With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their

heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.

Solution?

Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.

One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get

banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to

“read” your website.

The problem created by Javascript is not uncommon nowadays. Even a very big Asia

Market Research Firm also commits this error. They are now starting to rectify it.

2. Link Building

In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search

engine ranking and even get you banned.

I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all

major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do

not see why search engines will block people to promote websites using this simple and long used method.

Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.

A solution to avoid link exchange hurting you includes:

- Use a wide variety of link text

- Seek link exchange with sites of similar theme

- Emphasize on how many traffic you can get from your link partners instead of search engine ranking

Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.

3. Use of Flash Intro

Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that “Wow! The flash

animation is very appealing and it makes your site looks more attractive”. However, do you know that it can hurt your website in search engine ranking?

Let me explain..

Search engines analyze website based on text. Flash, unluckily, is not text. According to “How to Design Website Guideline” of Siuchu Suga, search engines are not able to read content presented by

Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.

In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of

them are really interested in reading your Flash Intro before going straight to your website content?

A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with

content at your homepage.

4. Hidden Text and Meta Tags

Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique

called “keyword stuffing”. They will stuff keywords into their webpages repeatedly, e.g. “keyword 1, keyword 2, …. keyword

1, keyword 2….” Well, everyone knows it does not make sense to visitors. Therefore, those “clever” webmasters will make

those text invisible. For example, make the text color identical to background color.

Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.

Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?

5. Use of Dynamic Pages

Many websites use content management system (CMS) to generate their webpages. As generation of dynamic pages are easier for

website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.

To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate

static HTML pages.

6. Be a Pagerank Monster

Many search engine marketers are too focused on their website’s pagerank. Everyday, they are talking and checking pagerank.

They perform link building based on pagerank only. In fact, pagerank is only one factor for Google to determine search

engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned

about pagerank, you finally will ignore other important optimization criteria.

Therefore, you should repeatedly remind yourself that pagerank is only one of the many factors and you cannot only work on it.

7. Too Believe in Sandbox

Some webmasters propose that a new website will be put into sandbox by Google so that you cannot get any high rankings for

highly competitive keywords. Even though their website cannot get any rankings after 1 year, they still believe that it is

sandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc…

From Google’s patent information, there is no clue that such sandbox occurs. From my experience, if your site is new and cannot rank high in highly competitive keywords, it is solely because other websites are more established in search engine

world. For example, they have more inbound links, more content, etc. Therefore, webmasters should not focus on finding how to get out from sandbox. Instead, you should put more effort in link building and content optimization. Eventually, you will see your website’s rankings rise.

Low Cost Hosting

If you are thinking about getting low cost hosting then you are most probably new to the internet, and new to designing websites. When people first start out they think that they should look for the cheapest option for them to get started. This is by no means a bad idea, as we are all trying to save money in this economy. But you have to take many factors in to consideration when you want to develop a site.

There is basically two types of hosting, paid and free and a lot of people that start out go down the free route. Free hosting gives you the option to upload files to the host server, but it is limited to how much you can upload. The speeds of the server will be a lot slower than a paid host, so for example, if you have a few pictures that you have uploaded to the server for your site, it might take a little bit longer for them images to appear on your website.

Because you use free hosting you do not get a domain name from a registrar, so if you were to start a new business, you would be greatly hampered in trying to compete with other sites in your niche. Customer support is non existent in free hosting also, so if you were to ever have problems, you would basically have to try and work it out for yourself.

Free hosting works if say you are a person that wants to share files to friends or family, or you have a hobby and would like to share to people, you do not mind the restriction that free hosting serves. But if you are serious and want to make a real business online then paid hosting is the way to go.

It is the old saying you pay for what you get, and within the hosting business this term applies exactly the same here. It comes down to what you get for your money, so you need to look in to this very carefully before choosing a provider. What you should be looking for in a provider is the following.

  • Unlimited domains: You need to know if you can have as many websites as possible on the hosting package. It is pointless having the host, if you can only say have five domains, so you could only build five websites.
  • Unlimited Disk Space: This is also very important, say you have a photography business, and you want to upload hundreds of photos on to your site. You need a good host that has unlimited disk space.
  • Unlimited bandwidth: You need a host that has good speeds and this depends on the bandwidth.
  • 24 hour live support. I consider this to be very important, if they do not offer live support like this then I would not use the company.

On a final note all the big hosting companies offer different types of packages to suit the individual. They offer packages such as Baby plan, hatchling plan, then they go more advanced with options like reseller hosting, VPS hosting, dedicated servers and so on.

Low cost hosting is only as low as what you are prepared to give to your website, there is some great packages out there right now, ranging from $4 a month up to $10 a month. It is up to you the consumer to make your choice.

How Closing Accounts Can Kill Your Credit Score

One of the major factors of how your credit score is calculated is your capacity. This is the ratio of credit used to the amount of credit that is available. This accounts for 30 percent (almost a third!) of your credit score. For example if you have 5 credit cards with a $1000 limit and you have 3 of them maxed out and 2 of them inactive your capacity would be at 60 percent, $3000 of your $5000 total credit limit. This is not good in the eyes of the lenders and your credit score would suffer because its ideal to be at 10 percent of your capacity.

Remember a credit score is a formula measuring your ability to pay back your debts and obligations. If you have a high capacity and little room left for your maximum then your ability to pay back your obligations is viewed as more limited.

So in the example above, lets say you decide to close the 2 inactive cards for whatever reason. Nowadays, the credit card companies will charge a fee to inactive cards so a lot of people are now closing their inactive accounts. Well unfortunately, they are killing their credit score. If you are maxed out on three cards and you close the other 2, guess what, you are now at 100 percent capacity because your total credit limit is now $3000 instead of $5000. I know from personal experience this will cause your credit score to plummet.

My advice? Don’t close your inactive cards. Use them once a month, maybe for gas, or treat yourself to a latte from Starbucks. Then pay them off immediately so you don’t incur any interest. Do what you can to pay off the cards that are maxed out, or at least get them down to where your balance is under 10 percent of the limit. If you can, try to transfer the balance to a lower interest card, so it can save you a few bucks on the interest. This strategy is sure to improve your credit score because capacity is a major factor, and if your capacity improves, your score improves.

Asking your bank for a credit limit increase on some of your cards isn’t suggested nowadays, this is a strategy that old credit repair people recommended but in today’s economy with the credit crunch, it prompts an account review, which for some quirky reason, may cause the banks to LOWER your credit limit. This would damage your capacity as well.

You are already disciplined enough to not spend on two cards. You are unique in today’s credit crunch world, use your discipline to your advantage, don’t close your accounts. You will be doing more harm to your credit score than good.